Handmade Habitat

I helped Amina refine the visual identity for her business Handmade Habitat to express the quality of her products to the business's expanding individual and wholesale audiences. Handdrawn yet clean imagery conveys the comforting & joyful aspects of the brand's personality. In the branding process I developed a core color palette, flexible flower elements and patterns as well as recommended type treatments that allow Amina to continually develop new label variations as new products are added.