National Industries for the Blind

Designed at SW Creatives, LLC

For their 2015 national conference, the National Industries for the Blind (NIB) came to us with the theme of "Focused. Proven. Ready." We agreed that the identity for the conference should be celebratory but professional, focusing on how NIB is ready to ready to provide services and quality products that people can count on. We employed a heavy, assertive typeface throughout the materials as well as uplifting colors to show how NIB is mission-focused and mission-ready and employees in their programs are empowered, engaged and independent. To build a comprehensive event identity, we designed promotional materials, an event program, as well as all the necessary in-person signage to engage and direct attendees.